Ferrari’s First Electric Car

Lesson overview

Ferrari just unveiled the Luce, its first fully electric car, and the reaction has been fascinating. At $640,000, designed by Jony Ive of Apple fame, and shown to the Pope before it hits the market, this isn’t your average car launch. This lesson uses the real story behind the Luce to get your students talking about electric cars, brand identity, and what it means when an icon changes direction.