Amsterdam Bans Meat Ads

Lesson overview

Amsterdam just banned ads for steaks, flights, cruises, and gas cars across 1,350 bus stops and 225 metro screens, becoming the first capital city in the world to do it. This lesson digs into why cities are borrowing the anti-smoking playbook to fight climate change, what critics and travel groups are arguing in court, and where the loopholes still are. Students explore the dependence effect, compare Amsterdam to Stockholm, Sydney, and Florence, and weigh whether ad bans actually shift behavior or just feel symbolic.