The Rise of Etsy Witches

This lesson is about the strange, sparkly world of “Etsy witches” — people selling digital spells online for love, luck, or even baseball wins. Students explore how the internet has turned witchcraft into a full-blown business, complete with hashtags, candles, and five-star reviews. It’s funny, a bit weird, and surprisingly revealing about what people believe in today. The story opens space to talk about faith, marketing, and how Gen Z mixes magic with modern life.